“Swagger” either you have it or you don’t. It’s not something you can just go out and buy, it comes from within, you’re born with it. I honestly wish the word would kinda go away for a while, but thus… it is the best term of the moment and the Japanese have truly capitalized on it. This crew neck being just the beginning of a rapidly growing brand. 

Over the years, the SWAGGER brand has evolved from being purely streetwear brand into a hybrid menswear brand out of Japan. As the SWAGGER brand took off, Hidehiro ‘IGGY’ Iguchi the designer and founder wanted to create a more grown up version if you will line, thus SWG Black Platinum label.

It is kinda like the older sibling of SWAGGER and the line is largely influenced from military styles and vintage findings. The Spring/Summer 2012 will be available exclusively at SWAGGER stores Japan wide and the c.i.y. by SWAGGER online store on ZOZOTOWN.


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